About Auction Guide Magazine

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Auction Guide magazine appeared on news stands of major South African centres in May 2009 as a fortnightly publication.

The magazine was advertised as "South Africa’s first and only print publication dedicated to the exciting industry of auctioneering".

The aim of the editorial team was to change the perception of the auction industry as an area reserved for either people who buy and sell expensive artworks or antiques, or – at the other end of the shopping range – a sort of flee market for distressed property, that is, property being sold off in order to generate cash for the payment of debt.

In that context, the magazine wanted to provide a centralised listing of all upcoming auctions, placing before buyers all the information at their finger tips. Auction Guide magazine also endeavoured to educate member of the public, some of whom may never have had any contact with auctions, about the basic principles of auctioneering.

"Not many people know that, when selling an asset, they are often able to get more for it by selling through an open-bid auction than through other means. Today, many private individuals derive their primary source of income through independent trading via auctions", noted Auction Guide in one of its first issues.

A section of the magazine was devoted to the phenomenon of online auctions, which "have become all the rage, with a myriad of items being auctioned, from properties, vehicles, boats to include even timeshare and hotel stays".

As Africa's largest online auction site and marketplace, bidorbuy.co.za featured in several issues of Auction Guide.

When the pressures of 2009 economic recession made the publication of a print magazine unfeasible, Auction Guide tried to survive as a web site. This, however, also proved unworkable, and the publisher wound up the operation before the end of 2009.

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