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What internet shoppers bought and what they searched for during the second week of May
(18 May 2010) As an online marketplace for trading just about anything, bidorbuy.co.za offers a good insight into what South African internet shoppers are buying – and into what they would like to buy, finances permitting.
Every day, there are about 400,000 items for sale on bidorbuy, on auction or at fixed prices. Some are listed by individual sellers; some by businesses. Some items fall into the category of bric-a-brac cluttering a home; others are the latest hi-tech devices.
The time reference for this analysis of shopping and window-shopping habits on bidorbuy is roughly the second week of May, from Friday 7 to Friday 14. By that time, the regular monthly bills have been presumably paid up, but an average employee still has enough left from the last paycheck to indulge in some purchasing activities.
During the week under scrutiny, about five thousand buyers bought 16,832 items on bidorbuy, to the total value of almost R7.5 million.
Judging by the volumes of trade, South Africans are big on collecting. The biggest number of purchases - about 3,700 of them - occurred in what are traditionally collectors’ categories on bidorbuy, stamps and rare coins.
Quite of number of items – second-hand books, items of clothing, or damaged antique figurines - changed hands for under R50. Some were, however, sold for a respectable sum, notably:
The highest priced item sold during the second week of May was a 2005 BMW M3. The seller placed the car on a one day, one Rand no reserve auction on the site – and it went for R343,000.
Judging by the number of searches performed during the second week of May, the most coveted items were:
The fate of the FIFA 2010 ticket sales
As a matter of fact, the most searched-for item on bidorbuy in the second week of May, with about one thousand searches, were World Cup 2010 tickets. However, the FIFA frenzy came to an abrupt end on Sunday 16 May, following the South African Department of Trade and Industry’s announcement that unauthorised sales of tickets for this event will be criminalised and publishable with a fine of up to R200,000 or five years in jail.
In a move to bring the site in line with the country’s regulations and to protect the sellers from possible prosecution, bidorbuy closed all listings selling FIFA Cup 2010 tickets. The site’s listing policy was amended to rule out unauthorised sale of World Cup 2010 tickets. Sellers contravening these terms will have their listings removed and their details may be handed over to the authorities.