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(21 September 2010) Leading South African online marketplace, bidorbuy.co.za, has launched its Kenyan operation – www.bidorbuy.co.ke. There are over 18,000 products on offer on bidorbuy.co.ke, making it Kenya’s largest digital marketplace on its first day of operation.
Jaco Jonker, CEO of bidorbuy, says that the launch of bidorbuy Kenya is part of the company’s strategic initiatives to further its growth on the African continent: “We already have a large number of users from Africa trading on our South African platform, so this move is a logical step for the company to facilitate the trade of goods between buyers and sellers within the same country, in local currency” says Jonker.
Established in 1999, bidorbuy.co.za is currently ranked among South Africa's top websites, generating more than 30 million monthly page views and receiving over one million unique visitors each month. With more than 530,000 registered users and over 70,000 sellers, the turnover produced on the South African online marketplace exceeds R30 million per month.
“Our Kenyan bidorbuy service is modelled on our South African online marketplace, providing a secure platform for people to buy and sell goods online,” continues Jonker. As with the successful South African service, the Kenyan website gives users the opportunity to buy or sell immediately using the ‘buy now’ option or to bid for products using the auction format.
According to Jonker, the Kenyan bidorbuy operation allows users to trade in Kenyan shillings, which is another attractive feature of this service. In addition, the range of products on offer is quite varied, from computers, mobile phones, photography and other electronic products to clothing, jewellery and even baby products.
Jonker is enthusiastic about the potential of the Kenyan online marketplace, where internet and mobile penetration in the region is on the increase. “As a leader in e-commerce in South Africa, we are hoping that with the launch of bidorbuy Kenya we are doing our bit to grow the uptake of online shopping in the East African country,” concludes Jonker.