The Launching Platform for E-Entrepreneurs

bidorbuy home page(23 October 2014) With its marketplace model, low barriers to entry and large built-in audience, South Africa’s is attracting upwards of two hundred new sellers every month. Almost half of them come form the economic hub of the country, Gauteng, followed by Cape Town and Durban.

It is not surprising that people who want to build their own online retail business find bidorbuy a viable option.

Opening a physical retail store is cost-prohibitive for most new entrepreneurs. While building a retail web site is cheaper, doing it from scratch can still be an expensive and technically challenging undertaking. And once it’s built, not many prospective buyers will come to it, not unless the entrepreneur can spend lots of money on advertising.

This is where bidorbuy comes in, offering fledgling entrepreneurs a ready-made, low-cost direct retail channel that is optimised for digital commerce. In its repertoire of sophisticated online selling tools bidorbuy has a variety of payment options, which normally would not be available to start-ups:

“There are no set-up costs and sellers are able to list products for sale in a matter of minutes. In exchange for a small fee after an item is successfully sold, we put at the sellers’ disposal a ready-made, easy to use and affordable online trading tool that enables them to reach more potential buyers than they could ever hope to reach in a brick-and-mortar store or via their own web site”, says Jaco Jonker, the bidorbuy CEO and adds:

“An additional benefit is that online sellers who are just starting out will find that being on a large and well-known platform such as bidorbuy improves the degree of trust their business enjoys among the buyers.”

Recently, as a part of efforts to improve the safety and security of online shoppers, bidorbuy has extended their Buyer Protection Programme so as to cover practically all purchases made on the site, including purchases form new sellers, who do not have a track record on bidorbuy. In a gist, the company has taken it upon itself to refund buyers, to a specified amount, if a seller does not ship the item, or ships an item that is materially different to what was advertised.

The site has also partnered with uAfrica to bring multi-channel commerce to online retailers, allowing them to sell across different platforms: on bidorbuy, on their own website, in a brick and mortar store.  This newest tool is attracting a lot of interest among bidorbuy sellers, especially the new ones, because it lets them manage their stock and sales from one central point.

Jaco Jonker says that, while the company is proud to serve as a launching platform for new entrepreneurs, bidorbuy caters for all types of sellers, those that are only starting out as well as those who already have an established presence.  In any given month, there are thousands of sellers selling on bidorbuy. On average, two hundred items are sold every hour.

“The fact that more than a million potential buyers visit bidorbuy every month means that this platform is useful not only for start-ups, but for established businesses as well, who come to us in order to extend their reach”, says bidorbuy CEO and adds:

“There is no doubt that e-commerce is going to continue to soar, and a marketplace such as bidorbuy is one of the easiest and most rewarding platforms for e-entrepreneurs to launch an online retail business from”.

About bidorbuy

bidorbuy is South Africa's largest online marketplace. Established in 1999, the company has created a safe and convenient way for people to buy and sell goods online. As a virtual trading place that brings buyers and sellers together and allows them to buy and sell virtually anything in an exciting auction format, using the Internet, bidorbuy has created a thriving online marketplace.