Online Shopping Exceeds Expectations

(15 January 2007) - Africa's largest online marketplace - experiences its most active and successful season yet.

During the peak November - December 2006 festive shopping season, experienced an average growth in sales of 34% resulting in a monthly increase in sales of R1.49 million. "Although much of this success can be attributed to seasonal shopping peak" says Gillian Meier, business manager at, "a large percentage of our growth is as a direct result of a vigorous advertising campaign that the company embarked on from mid October to mid December".

This is the first time in five years that bidorbuy has invested in advertising. bidorbuy is one of the few internet companies that survived the dot bomb era, and since then it has only grown from strength to strength. Says Meier "Our campaign included outdoor, radio, online and viral marketing components. The combination of which resulted in an increase of over 20% in unique visitors and 55% in our monthly traffic from an average of 3,3 million impressions per month to just over 5,1 million impressions during the campaign period". The peak shopping season also resulted in an increase of 21% in new registered users and almost 70% more product listings on bidorbuy.

This is unquestionably testament to the fact that South Africans are progressively becoming more open to letting their fingers do the walking when it comes to doing their festive shopping online.

The online site now boasts over 8,000 sellers and an ever increasing user base - making the opportunities endless. Today, it has become possible to sell almost anything on the site and the company's broad product range is apparent of the fact that sellers are making use of this medium to earn money.

Looking ahead for 2007, bidorbuy is committed to enhancing the user experience to ensure that it offers an online purchasing experience of unsurpassed ease and convenience selling real products of true value.

About bidorbuy

bidorbuy is South Africa's largest online marketplace. Established in 1999, the company has created a safe and convenient way for people to buy and sell goods online. As a virtual trading place that brings buyers and sellers together and allows them to buy and sell virtually anything in an exciting auction format, using the Internet, bidorbuy has created a thriving online marketplace.