Tag Heuer
TAG Heuer manufactures watches, chronographs and other fashion accessories. The brand TAG Heuer originates from Uhrenmanufaktur Heuer AG established in Switzerland in 1860 by Edouard Heuer. The TAG Group sold TAG Heuer to the French Luxury goods group: LVMH (Louis Vuitton | Moet Hennessy) in 1999. The name TAG Heuer is an abbreviation for Techniques d'Avant Garde with the surname Heuer.
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TAG Heuer received the patent for the 'Time of Trip' in 1911. The 'Time of Trip' was the first dashboard chronograph designed for use in aircrafts and automobiles. This chronograph could read the time of day as well as measure the time of your trip. TAG Heuer introduced the 'Autavia', in 1933, a dashboard timer used in aviation and automobiles.

The 'Hervue' was launched parallel to the Autavia and was a clock that could run for eight hours straight without being wound. In the 1960's Heuer partnered up with the brands Breitling and Hamilton to introduce an automatic chronograph.
TAG Heuer has gone on to offer a variety of luxury items. The company offers a line of men's wallets, belts, bags, jackets, bracelets and cuff links. France based Groupe Logo, Moretz manufactures TAG Heuer branded eye wear. ModeLabs Group manufactures mobile phones for the TAG Heuer brand.
Tag Heuer watch history


The F1 watch embodies a casual sports watch inspired by formula 1. This watch is inspired by the brilliant performance of the Maclaren Formula 1 team. This watch has achieved excellence by the new ceramic material developed especially for the Tag Heuer F1 range.

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This range showcases TAG Heuer's expertise in superb watchmaking. The Aquaracer range is able to resist the most extreme sailing conditions. This watch is for the adventurous and active yet stylish man and woman.

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This range continues to house the world's first 1/100th second mechanical stopwatch, invented in 1916. This range caters for GT Race Cars as it expresses the passion for measuring time and the precision needed.

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The Monaco is the 1st ever square shaped water-resistant watch as well as being the first square automatic chronograph. This watch became an icon when Steve McQueen chose to wear it in the film Le Mans. The Monaco collection continues to impress with the world's first timepiece with a belt-driven transmission.

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The Link watch offers the same original spirit of TAG Heuer with the most comfortable bracelet one could imagine in the most elegant design. This model features highly complex geometry, combining a round shape with a cushion shape on the bezel, brushed horns as well as perfectly rounded edges. The logo and indexes are applied by hand and the dial has a vertical streak effect. This watch is the embodiment of elegance and sophistication.

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