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What makes it a hit? If you look closer, you will see that this wrist band loom has the same components as successful social media platforms.
Kids can show off how cool they are to their peers: It is indeed a fun and great tool to display your creativity and personality. The jewelry creations are bright, colorful, and attention grabbing. A lot of different kinds of rubber bands and accessories are available and you can even be more creative by adding parts that are not in the Rainbow Loom line.
It is easy to use and kids can produce a large and varied quantity in a rather short time.
It is a badge of group belonging: A sign that they belong to the same group as their friends and trendy peers.
It enhances kids’ self-esteem: Their peers express interest in what they’ve produced. The bracelet has become an object that is traded among kids, even sold. – Mostly during school time, which has led some schools to ban them because of the disruption they were causing -
The phenomenon that has gone viral: If one tween sees another wearing or making the jewelry, she is very likely to want to do it as well.
Parents like it: They see it as a non-digital toy that boosts their children’s creativity.