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Estée Lauder introduces the new fragrance Very Estée in fall 2012. The fragrance is announced as the glorification of Lauder women¿s affinity for luxury and style and as a combination of modernity and heritage of this house. The advertising slogan goes "The new sexy fragrance".
The composition is an elegant and sophisticated floral - musky. It opens with notes of lotus, freesia, cassis and pink pepper. The heart consists of Bulgarian rose oil, jasmine and molecules Rose Petal NaturePrint ® and Gardenia Brazil NaturePrint ®. The base is woody with notes of cedar, cashmere, sandalwood and musk.
The face of the perfume is model Hilary Rhoda. The fragrance is available as 30 and 50 ml Eau de Parfum.