Beatles - Chewing Gum Cards 1964

Beatles - Chewing Gum Cards 1964

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Beatles (1964) – B&W. Near set of 60 (24 missing). Issued by A & B.C. Chewing Gum Ltd.

A&BC began by making a Chewing Gum in a twist wrap style, and then Douglas Coakley went to America on his honeymoon and whilst he was there, sought out anyone who might be selling machinery to mass produce chewing gum, since the required equipment was very specialized. By fortune he was informed of a chewing gum company who had gone into liquidation in Fort Worth Texas, he flew from New York and bought the equipment not knowing anything about machinery, he took the chance. A&BC were then able to produce their first proper chewing gum which was wrapped in the familiar style that is still used today; it was called "Everlast" chewing gum.

In 1962/63 Douglas Coakley approached Brian Epstein (manager of the Beatles) and his lawyer David Jacobs and obtained the rights and license to produce cards with the Beatles images and signatures. This set of 60 cards were first produced and issued, with immediate success.


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