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MARKETING: A LOVE STORY - How to matter to your customers

MARKETING: A LOVE STORY - How to matter to your customers

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Rains3187
Joined 21 Jul 2008
Port Elizabeth
bidorbuy ID: 257716572

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors." —SETH GODIN

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

What if marketing was how we found more ways to do better work and to matter to our customers?

What if marketing was where we began our journey towards understanding what people need and want?

What if it was our vantage point for seeing the world through the eyes of our customers?

How different would marketing be then?

 

 

IMPORTANT! PLEASE READ BELOW –

 

WHAT IS A pdf E-BOOK?

An electronic book that can be read on a computer, laptop or an e-book reader. Can be accessed, read & printed on PC or Mac.

 

To download, read and print your pdf e-book requires Acrobat Reader - free software which can be downloaded from adobe.com

 

Once payment has cleared, your order will be sent via a download link straight to the email address provided. Please allow maximum 48 hours for processing, but items are usually sent within 24 HOURS OR LESS.

 

Customer satisfaction is very important to me, but COMMUNICATION is KEY! Contact me via the Bid or Buy emailing system for fast response to any query.

 

“I TAKE PRIDE IN OFFERING A LARGE VARIETY OF QUALITY E-BOOKS FOR YOUR READING PLEASURE”

 

View my other e-books and items here

 

 

http://www.bidorbuy.co.za/seller/1083641/Rains


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