In the days of the original iPhone, there was a simple choice to be made when buying a new smartphone - would you buy an iPhone or would you buy a model made by the competition, say an HTC or a Samsung device?
Fat Smack is a novel product designed by PURUS LABS® adhering to the established guidelines of PURUS® in terms of including only those ingredients that have been reported to have favorable outcomes, in relation to weight/fat loss, in human subjects via oral ingestion and including them at the exact dosages proven efficacious in the research. Fat Smack™ contains a unique blend of ingredients, each carefully selected for their potential impact on weight/fat loss related variables, as opposed to a wash-list proprietary blend of unsubstantiated materials. If just a few ingredients can be identified as potentially efficacious in terms of the desired outcome measures (which is indeed the case when reviewing the scientific literature), then why not simply include only those potent few ingredients at the correct dosages as opposed to adding tons of "window dressing" for marketability? This is exactly the principle logic fueling PURUS LAB®, brevity and precision