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Welcome to a Unique Brand of Time Display
Since 2001 THE ONE has not only been an innovator in modern watch styles and fashion. We have changed
the signs of the time as well. In creating THE ONE watches we created an evolution – a logical development
towards reading and perceiving time.
Instead of following tradition and using sexagesimal time THE ONE watches show time in a binary format –
the initial time reading system for all computers. Simply said: it all comes down to the numbers 0 and 1.
Small numbers that opened a whole new world of precision, perfection and individuality for unique people
everywhere in the world. Today THE ONE is market leader in LED technology for watches.
With the introduction of new analog and LCD watches to the range, THE ONE has simply expanded it's brand
philosophy even further by incorporating precision, design, perfection and variety.
Smart Concepts is the official distributor for THE ONE in Africa.
All items offered for sale on Bid or Buy are in stock in South Africa, and available for immediate delivery.
1 year manufacturer's defect warranty offered
15 Days: Replacement within 15 days if faulty