 Thinking about selling your house without a real estate agent?
It can be done and the truth is, many people do it very successfully.
But there's a trick to it that not everyone grasps. What's the secret? Just like in anything else: knowledge is power! Soldiers don't go to combat without orders, plans, maps and guns. Entrepreneurs don't create profitable businesses without knowledge of the market. Surgeons don't go into the operating room without knowledge of their patient. And now - you'll be able to sell your house armed with the knowledge of a professional real estate agent. There are over one hundred tips that will be your ammunition. Do you know what the homebuyer is looking for these days? A buyer who has really done his or her homework can be a headache if you're not ready for them. But if you do the proper research ahead of time, not only will you impress prospective buyers, you'll also attract many more who might have overlooked your house! Inside this guide, you'll know exactly what inquiring buyers want to know about your house. If you've never even THOUGHT about how you would try to market my house, you'll be lost without my dozens of self-marketing tips.
Contents
Introduction Knowledge is Power Before anything else, grab a powerhouse of knowledge Be a listener, and be a GOOD one Basic rule: don't get locked out of the market because you've overpriced your house! What are the ads saying? Play detective Read and devour all that you can! Realistically speaking, my house is really worth Play the real estate game seriously Get only enough to get you started Know The Area/Community Good schools? It's the fitness thing, you know. And what about concerts and that kind of thing? Will I fit in the area? Is there a doctor in the house? How is the transportation system? No gossiping allowed! Cavities? Know thy Abode Getting to know your house for the last time Put romance back in their lives See, this garage door is really simple to operate! I never promised you a rose garden. You'll have a roof over your head for the next 25 years. Wow, a home spa! A house that's safe and sound. Someone forgot to look up the ceiling Your Motives for Selling Watch out for the Psychological Effect Why am I selling? Not the time to be fickle Nostalgia is a strong feeling My home isn't a hotel! Listen up, but stay with your convictions! I'm selling, no matter what. Even well-meaning friends can derail you! Getting Serious and Getting Ready This isn't a multiple choice test Actually, now that you ask Show that you mean business! If I were buying this house Is there an expert around? You and I are different Did you inherit these doorknobs from your grandmother? That noise is driving me nuts! Is this door going to fall on me? So, how many insects do you have here? For you or the buyer? Hold your horses! Bring in a contractor Get the word out! Reach out far and wide! Word of mouth is just as powerful as advertising Can the company help me? Ah, the old reliable the bulletin board! Am I missing the sugar? Have you been negligent? How much do I want? Will the buyer ask for flexibility? Is this a good time to sell? The truth will come out Umm, how will I word this ad? Can you just state the bottom line please? Do your thinking before picking up that phone Wait and see. Where should I publish? One is enough. Do you want to write a house story? Try the home section, not the classified ads What should I say? This is EXACTLY how I want it Screen calls Would you repeat that please? How do I sound? Take it down Are you a (phone) grouch? Let's get serious here. Showing Your Home It bothers me Dust collectors Surround yourself with beauty I knew you'd ask that! Children OK, animals NO! Negotiations, Settlement and Contract Can we talk about your price? My home is your home now How quickly will he settle this matter for me? This covers just about everything Can we change this a little bit? What, you've changed your mind? You're willing to pay more for my house? Weeding out the curious. Conclusion
  
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