Why Wellness Is the Next
While everyone reading this book might personally wish that
traditional medicine would return to its Hippocratic roots and
embrace wellness,the stubbornness and shortsightedness of many
traditional medical pro-viders has created an enormous business
opportunity for wellness entre-preneurs and professionals.
The 1990s were the beginning of a period that will be
known one day as The Democratization of Wealth, not
just in the United States, but in every nation from China
In 2002, I wrote mostly about the larger $100 million wellness
companies, since that is how I originally became acquainted with the
wellness industry. Yet the majority of wellness sales, then and today,
are made collectively by individual entrepreneurs, direct selling pro-
fessionals, chiropractors, osteopaths, other health professionals, and
small businesses. This is because becoming a wellness customer re-
quires a paradigm shift on the part of the consumer, and direct
person-to-person contact is the best way, and sometimes the only
way, to make this paradigm shift in a person’s thinking take place.
The New Wellness Revolution explains why the majority of opportuni-
ties in wellness still await the individual entrepreneur or health
professional,and how new management techniques and forms of busi-
ness organization (like direct selling and franchising) can allow such in-
dividuals even better technology than if they were part of a large
corporation. This will continue for at least another decade, until well-
ness is a mature industry and the majority of wellness consumers are not
new to wellness.
Get a free copy of the first Chapter of The new Wellness Revolution by Paul Zane Pilzer.
The first Chapter of this book will be e-mailed to you for free.